To everyone’s amazement, Andrea Riseborough has been nominated for an Academy Award for Best Actress.
The Academy of Motion Picture Arts and Sciences said Tuesday that Riseborough will keep her nomination for her role in Leslie. However, they did mention that the Academy had found numerous marketing strategies that made them uneasy.
In light of recent events involving the To Leslie awards campaign, the Academy has launched an investigation into the company’s marketing practices, as stated in a statement made by CEO Bill Kramer. ” The Academy has decided that this infraction is not significant enough to exclude the film from Oscar consideration. Nonetheless, novel understandings of social media and outreach advertising methods emerged. Those in charge are pushing back against this strategy.”
See what Kramer had to say about it below: “The Academy’s regulations on campaigning were established so that the awards ceremony could be conducted honestly and fairly. From the results of our analysis, it is clear that there are several crucial areas of the legislation that need clarification to provide a more solid foundation for civil, inclusive, and impartial campaigning. When the current awards cycle is through, we will let members know about the adjustments. To ensure that nominations and awards are given only based on creative and technical quality, the Academy works hard to foster an atmosphere in which this is the case.”
Though neither Riseborough nor the film To Lesie was specifically named, this announcement follows an investigation into campaign methods initiated by the Academy last Friday in reaction to Riseborough’s surprising nomination.
The Academy “is committed to providing a rewards process that is open to everybody” and “strives to insure that it is performed professionally and ethically.” “This year, we’re reviewing the nominations procedure to make sure no laws were committed and to see if the regulations need to be amended to reflect the increased use of internet communication and social media. Trusting in our nomination and vote processes, we encourage real grass-roots efforts to draw attention to deserving individuals and organizations.”
The actress, 41, received the prestigious nomination for her depiction of Leslie, a drunken single mother who seeks redemption after blowing her lottery riches on drugs and booze. The criticism arose just days after the actress’s triumph. Her inclusion on the list of A-list actresses like Cate Blanchett (Tár), Ana de Armas (Blonde), Michelle Williams (The Fablemans), and Michelle Yeoh (The World Is Not Enough) was unexpected (Everything, Everywhere, All at Once).
The nomination was unexpected in light of the competition from films like Till (starring Danielle Deadwyler) and The Woman King (featuring Viola Davis). It has been speculated that a star-studded off-season word-of-mouth campaign had a role in Riseborough’s late push and Oscar nomination. Celebrities such as Gwyneth Paltrow, Kate Winslet, Amy Adams, Mia Farrow, Sarah Paulson, and Edward Norton all voiced their support for Riseborough before the January 17 Academy nominations deadline.
On March 12 at 8 p.m. ET/5 p.m. PT, the Dolby Theatre in Los Angeles, California, will be the site of the 95th Academy Awards. On the other hand, you can find all the Oscars-related information you could ever desire on ETonline.com.