Whether you’re just starting out or already have a small business that you’re running, a good marketing strategy can go a long way, and you’ll want to learn from the best.
A solid online presence is integral to your success, and with a good enough approach to marketing your business to your target audience, you may begin seeing results from day one.
In fact, the average buyer learns more about local businesses online than anywhere else, and some are even estimating that the number of people using e-commerce will rise to 274 million in the next 2 years.
Developing a marketing strategy on your own for the first time can be overwhelming, which is why we’ve compiled a list of some of the more effective ways to optimize your online presence.
Keep reading and learn what you can do to attract new clients and grow your business exponentially, one step at a time.
Know your audience
The first thing to keep in mind is that your product/service won’t be for everyone, and a lot of companies get the misconception that they can market themselves to a very broad audience.
Instead, the exact opposite is true, and you’ll want to focus on a niche that you know you could deliver quality goods in, and that’s what allows smaller businesses to have leverage in this ever-expanding market.
Knowing what appeals to your audience and what you can do to keep them satisfied is crucial, and doing your research beforehand will save you some invaluable time in terms of when your business will reach profitability.
If you’ve cracked the code and now know what makes a person purchase your product, don’t stop there, but rather, keep building on that formula and develop a marketing strategy that you’ll evolve as your business grows.
Remain focused on your goals
Marketing is filled with what many would consider limitless possibilities, and it’s part of why it can be so overwhelming when you’re first encountering it.
You’ll find yourself wanting to switch between numerous strategies, but as it’s been proven before, you can’t exactly sit on two chairs at the same time.
What you can do, however, is focus on one strategy in particular and devote yourself to it, which is bound to resonate with your target audience, as they’ll find it much easier to recognize your company if you’ve established an image with your marketing.
Covering all bases is nearly impossible, but doing one thing at a time is certainly doable, so first identify what’ll have the greatest impact and slowly work your way up from there.
A more explosive marketing strategy may be better for businesses in their early stages, but you’ll want to settle things down somewhat once you reach a steady growth rate.
Respect your existing customers
Data has shown that retaining an existing customer is much cheaper than finding a new one, and this principle should be applied to every facet of your business.
From the products you offer to the marketing campaigns you approve, you’ll want to give your existing clients the idea that you’re willing to go to great lengths to provide them with a quality service.
By doing this, you’re promoting trust between you and your target audience while also increasing the chances of them referring someone else to your business.
This way, you’re saving money on marketing while also growing the number of customers your business has rather than losing them over a poorly designed marketing campaign.
Remember that the customers you’ve had for years are the ones that got your business to where it is right now, and they’re the last people you’ll want to be letting down.
Use analytics tools
Even though revenue is a good display of how well your company is doing on the market, you might also want to have an idea of how many people are interacting with your business online.
Thankfully, analytics tools like Google Analytics or HubSpot Marketing are both free and will give you some inside info on how many people are visiting your websites and socials as well as some projections about your reach if things continue at a steady pace.
This can also help you figure out what needs to be changed and what should stay, as well as what you could do to improve engagement on your socials, which are one of the most important parts of running a small business.
The world of marketing can be daunting for the first-time entrepreneur, but it’s one that’s filled with endless opportunities for any small business owner.
There are dozens of different approaches to how you’ll market your business to your target audience, and you’ll want to keep an eye out for many things, including how you’ll appease your current clients as well as what you can do to attract new ones.